Christine Wellenreiter, CM, ICD.D, is Director of Strategy & Market Support for Canada Life’s group retirement area and member of Great-West Lifeco’s Sustainable Investment Council. She has over 20 years of investment and marketing experience with a focus on responsible investing, bringing competitive products to market for group, retail, and institutional wealth and asset management organizations.
Prior to her role with Canada Life, Christine held the position of Vice President of Marketing & Communications for GLC Asset Management Group Ltd., where her capital market insights appeared in nationally distributed pieces for over a decade. Her business acumen and depth of experiences in strategic marketing, branding, and digital strategy adoption are reflected in her straightforward communication style and execution effectiveness. Some notable projects include the launch of Canada’s first sustainable target date funds for the group retirement marketplace, leading the amalgamation rebranding strategy of GLC Asset Management, and developing and executing on commitments to the United Nations Principles for Responsible Investment.
She is deeply rooted in her community, having served as a former provincially appointed member of the London Police Services Board, Chair of the Thames Valley Children’s Centre Board, member of Program Advisory Councils for the Lawrence Kinlin School of Business, and inaugural co-chair of Canada Life’s Young Professionals Employee Resource Group.
Christine is bilingual, earned her Chartered Marketer and ICD.D (Institute of Corporate Directors) designations, Bachelor of Arts and Certificat de Français pratique from Western University.